Guides
Guides: getting your business recommended by AI
The questions owners ask us before an Answer Check, answered in full. Start with whichever one sounds like your situation.
What is AI search optimization?
AI search optimization (AIEO, GEO or answer engine optimization) in plain words: what it is, how it differs from SEO, which engines it covers and how an owner can tell it is working.
Read the guideHow to get ChatGPT to recommend your business
A plain plan for getting ChatGPT, Gemini, Claude, Perplexity and Grok to recommend your business when buyers ask who to hire: find out where you stand, then work through five steps.
Read the guideWhy ChatGPT does not mention your company
Why ChatGPT, Gemini and other AI assistants name a competitor instead of your company, the usual causes behind it, and the order to fix them in.
Read the guideFind out what the AI engines tell your buyers today.
The Answer Check is free and takes about twenty minutes. We ask the engines live who they recommend for your work, with you watching.