About
About SignalFire, a Fox & Santiago division
SignalFire makes your business the name ChatGPT, Gemini, Claude, Perplexity and Grok give when buyers ask who to hire. It is a division of Fox & Santiago, a Santiago Innovations company.
What SignalFire does
Buyers have started asking AI assistants the question they used to type into Google: who should I hire for this? The assistant answers with a name or two, and the buyer calls that name. SignalFire makes sure the name is yours, for the work you want to be known for, in the market where your buyers are.
We work with businesses across the United States and internationally, in any niche. We take one business per niche per market, so we never work for your competitor there. Everything we build is yours, in your name.
Part of Fox & Santiago
Fox & Santiago builds and runs the systems operating businesses depend on, alongside the people who do the work. SignalFire is its division for one job: getting found by AI. Same team, same terms. You own what we build, and you see the results in writing.
The website and tools WERCS Inc. runs on were built by our team, and we still run them. You can see what happened to WERCS search traffic and AI-assistant visits since its new site launched on the proof page.
The founder: Jason Samir Santiago
Jason Samir Santiago is a self-taught systems engineer and inventor who sees how whole systems work, on a jobsite or in software, and builds them. A commercial construction superintendent by trade, he built the FORGE AI platform in 48 hours, created the Council Method, co-founded Fox & Santiago and wrote Let the AI Be Smart.
Jason founded SignalFire and co-founded Fox & Santiago. More about him and his book is on his author page and LinkedIn.
How we work with you
- Start free. Every engagement begins with a twenty-minute Answer Check, live, with you watching.
- Prove it on one service line. A 90-day pilot, measured monthly in writing from the first month.
- Keep it yours. It works like a contractor working on your house. You pay for the work, the house stays yours, and so does everything we added.
- One per niche per market. Agreed with you before the pilot starts.